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Types of cover

How much income you can insure

Most insurers cap income protection at around 75% of pre-disability earnings. What counts as earnings — and whether the benefit is taxed — decides what that actually means in your bank account.

Last reviewed 4 September 2026 · Written and checked by the Best Life Insurance editorial team · How we get paid

In short

  • The standard maximum is around 75% of pre-disability income, sometimes structured as a base benefit plus additional components.
  • The cap exists so that being disabled is never financially better than working.
  • For employees, income usually means salary plus regular overtime, bonuses and commissions, and often employer superannuation contributions.
  • For business owners, it can mean drawings, shareholder salary, or salary plus a share of retained profit — definitions differ.
  • Where the benefit is taxable, 75% of gross income is considerably less than 75% of take-home pay.
  • Financial underwriting limits apply across all your policies, not just the one you are applying for.

What this is, plainly

Insurers do not let you insure 100% of your income, and the reason is not meanness. A benefit that matched or exceeded your working income would remove the financial reason to return to work, and policies that do that produce longer claims and higher premiums for everyone. The cap is usually about 75%, though some insurers structure it as a lower base benefit plus additional components that can lift the total.

The harder question is what the percentage applies to. For a salaried employee it is relatively simple: base salary, plus regular overtime and commission, sometimes plus employer superannuation contributions. For anyone self-employed it is not simple at all, and the definition in the policy can change the insurable benefit dramatically.

Then there is tax. Where premiums are deductible the benefit is generally taxable, which means a benefit of 75% of gross income arrives in your hand as considerably less. Sizing cover against gross income without adjusting for that is one of the most common ways people end up underinsured while believing they are covered.

Working out your insurable income

  1. 1Establish your gross pre-disability income on the insurer’s definition, not your own.
  2. 2For a business owner, decide with your accountant whether drawings, shareholder salary or salary plus retained profit is the right measure.
  3. 3Apply the insurer’s percentage cap to that figure.
  4. 4Adjust for tax: if the benefit will be taxable, work out the net monthly amount you would actually receive.
  5. 5Compare that net figure against your essential monthly outgoings — mortgage, rates, food, power, insurance.
  6. 6If the net benefit does not cover the essentials, look at the structure again before accepting the shortfall.

One more point for business owners: if the business would continue to incur fixed costs while you are unable to work, business expenses cover is a separate product that insures those costs. It does not count against your personal income protection cap, because it is insuring the business’s outgoings rather than your earnings.

Not sure what cover you actually need?

That is the question an adviser is there to answer. Tell us your situation and a licensed New Zealand adviser will compare the market and come back with a written recommendation — including where you can cut cover you do not need.

No cost to you and no obligation. General information only — not personalised financial advice.

What to watch for

These are the details that decide whether the cover does what you expected. Read them before you compare on price.

  • The insurer’s definition of income for your employment or business structure.
  • Whether employer superannuation or KiwiSaver contributions can be included in the insured amount.
  • Whether the cap is a flat 75% or a tiered structure that reduces at higher incomes.
  • Whether the benefit is taxable, which depends on how the policy is structured and owned.
  • How existing cover, including employer-provided cover, counts against the limit.
  • Whether the insured benefit is indexed, and whether increases require financial evidence.

Where an adviser makes a difference

Every New Zealand insurer writes income protection in new zealand to its own wording, and the words are where the money is. Two policies that look identical on price can pay very differently when it matters. Closing that gap is the entire job of an adviser.

  • Income definitions for the self-employed vary enough that the same person can be offered materially different benefits by different insurers.
  • Some insurers allow a higher effective percentage through a base-plus-supplementary structure — the headline cap is not the whole story.
  • An adviser can coordinate with your accountant so that the income used at application is the income you can prove at claim.
  • Where cover exists through an employer, an adviser can size personal cover so the combined total does not breach financial underwriting limits.

There are three ways to buy life cover in New Zealand, and they are not equivalent. You can buy direct from one insurer, which means you see one product range and one underwriting appetite. You can buy through your bank, which usually means a single insurer’s product sold under the bank’s brand, often with narrower definitions. Or you can go through an adviser, who quotes several insurers at once and is required to put your interests first.

The premium you pay is the same either way. Insurers build adviser commission into their pricing whether or not an adviser is involved, so going direct does not get you a discount — it just removes the person whose job is to argue your corner at application and at claim time.

  • An adviser can see which insurer is currently taking your health history on standard terms, and which one will load or exclude it.
  • An adviser can structure cover across two insurers if that produces a better outcome than putting everything with one.
  • An adviser handles the underwriting back-and-forth, and is the person who chases the claim when a family is least able to.
  • An adviser has to document why the recommendation suits you, which is a written record you can hold them to.

What happens if you get in touch

We are a referral service, not an insurer. We do not quote premiums and we do not sell policies. What we do is put you in front of one licensed New Zealand adviser who can compare the market properly.

  1. 1

    You tell us what you are looking at

    The form takes about a minute. Nobody asks for your medical history on a web form — that conversation happens with the adviser, properly, and only once you have decided to proceed.

  2. 2

    An adviser calls you

    A licensed New Zealand adviser talks through your situation: who depends on you, what you owe, what you already have in place, and what you are actually worried about.

  3. 3

    They compare the market

    The adviser quotes across the major insurers, checks which of them will take your health history on the best terms, and puts the options side by side in writing.

  4. 4

    You decide, in your own time

    There is no obligation and no cost to you. If the answer is that you already have enough cover, a good adviser will tell you that.

Frequently asked questions

Why can I only insure 75% of my income?

Because an insurer will not put you in a position where being disabled pays as well as working. The cap keeps a financial reason to recover and return, which also keeps premiums lower for everyone. Some insurers allow a higher effective total through a supplementary benefit structure.

What counts as income for income protection if I own a business?

It depends on the insurer and on how you pay yourself. Common measures are drawings, shareholder salary, or salary plus your share of retained profit after business expenses. Getting this right at application is what makes a claim straightforward, so involve your accountant.

Does the 75% apply to my gross or net income?

Normally to gross pre-disability income. If the benefit is taxable, the net amount you receive will be well below 75% of your take-home pay. Size the cover against your actual outgoings rather than assuming three-quarters of your income will arrive.

Can I include my KiwiSaver contributions in the cover?

Some insurers allow employer superannuation contributions to be included in the insurable income, and some offer a specific benefit to continue retirement contributions during a claim. It is not standard, so ask for it by name.

What if I already have cover through my employer?

It counts. Insurers apply financial underwriting limits across all cover you hold, and you must disclose employer-provided cover when you apply. Buying a second policy on top usually does not produce a second benefit, because offset clauses reduce one against the other.

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