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Claims paid statistics, and what they leave out
Does not publish consistent per-insurer claims data. Australia does, through APRA. That gap is the most important thing to understand about any claims figure you are shown here — including the good ones.
Last reviewed 4 September 2026 · Written and checked by the Best Life Insurance editorial team · How we get paid
In short
- There is no New Zealand equivalent of Australia’s APRA claims and disputes statistics, which publish per-insurer acceptance rates by product on a common basis.
- What exists here are figures published voluntarily by insurers and distributors, on their own definitions.
- LifeDirect reported paying more than $51 million across over 2,200 successful claims between 2020 and 2025.
- A high claims-paid percentage is reassuring but is not a quality measure — it is heavily influenced by product mix and underwriting practice.
- The number that matters to you is not the ratio but whether your particular claim type is paid, and why claims of that type get declined.
- IFSO received 4,293 consumer approaches in the year to 30 June 2025 and accepted 600 disputes for investigation.
- Non-disclosure at application is the most avoidable cause of a declined life claim.
What this is, plainly
Search for claims-paid statistics for New Zealand life insurers and you will find scattered figures published by individual companies and distributors, each on its own definitions and periods, covering its own product mix. What you will not find is a regulator-published dataset letting you compare insurers on a common basis.
Australia has one. The Australian Prudential Regulation Authority publishes life insurance claims and disputes statistics showing, per insurer and product type, how many claims were admitted, declined and withdrawn, and how long they took. It is regularly misread, but it exists and it is comparable.
New Zealand has no equivalent. Saying so plainly is more useful than assembling a table out of mismatched voluntary disclosures and calling it a comparison. If a site shows you a league table of New Zealand insurers by claims paid, ask where the data came from and whether the definitions were the same for every row.
What we can honestly say
Some figures do exist and are worth knowing, provided they are read for what they are.
| Figure | Source | What it supports |
|---|---|---|
| More than $51 million paid across over 2,200 successful claims, 2020 to 2025 | LifeDirect claim statistics | That the great majority of claims are paid, and the amounts involved are substantial. |
| 4,293 consumer approaches, 600 disputes accepted for investigation, year to 30 June 2025; life, health and disability 29% of them | Insurance & Financial Services Ombudsman scheme figures, reported 2025 | That a free, independent escalation route exists and is used — and that disputes are a small fraction of claims. |
| Total in-force life premiums of $3.26 billion in the quarter ending 30 September 2025 | Financial Services Council, Life Insurance Industry Spotlight, September 2025 | The scale of the market that those claims are paid out of. |
Figures quoted from the named sources on the dates shown. They are not comparable across insurers and none of them is a per-insurer claims acceptance rate.
What a claims-paid ratio does not tell you
Even where a percentage is published, it carries less information than it appears to.
- It does not distinguish product types. Life claims are paid at much higher rates than income protection or trauma claims, because death is easier to establish than disability. A life-heavy book shows a better ratio than a disability-heavy one, with no difference in behaviour.
- It does not count claims that were never made. A policyholder told informally that a claim will not succeed never appears in the denominator.
- It does not show withdrawn claims, which sit between paid and declined and are counted differently by different companies.
- It says nothing about how long claims took, how much evidence was demanded, or how many were paid only after a complaint.
Not sure what cover you actually need?
That is the question an adviser is there to answer. Tell us your situation and a licensed New Zealand adviser will compare the market and come back with a written recommendation — including where you can cut cover you do not need.
No cost to you and no obligation. General information only — not personalised financial advice.
What to watch for
These are the details that decide whether the cover does what you expected. Read them before you compare on price.
- Any per-insurer claims league table for New Zealand — ask what the data source is before you believe it.
- Figures quoted without a period or a definition of what counts as a claim.
- The difference between claims paid by number and by value, which can point in different directions.
- Whether the figure comes from the insurer, a distributor or an independent source, and what each has to gain.
- That a declined claim is not necessarily a wrongly declined claim, and a paid claim is not necessarily a well-handled one.
Where an adviser makes a difference
Every New Zealand insurer writes life and living cover to its own wording, and the words are where the money is. Two policies that look identical on price can pay very differently when it matters. Closing that gap is the entire job of an adviser.
- Most declined life claims trace back to something not disclosed at application. An adviser’s job at that stage is to make sure the disclosure is complete.
- An adviser knows which definitions are hardest to meet in practice and will steer you away from wordings that will not respond to your likely risk.
- At claim, an adviser assembles medical evidence and presents it against the definition, which materially affects outcomes.
- Where a claim is declined, an adviser knows the internal review process and the dispute scheme escalation route.
- An adviser can tell you which insurers have been straightforward to deal with in their own claims experience — anecdotal, but more honest than a manufactured ratio.
There are three ways to buy life cover in New Zealand, and they are not equivalent. You can buy direct from one insurer, which means you see one product range and one underwriting appetite. You can buy through your bank, which usually means a single insurer’s product sold under the bank’s brand, often with narrower definitions. Or you can go through an adviser, who quotes several insurers at once and is required to put your interests first.
The premium you pay is the same either way. Insurers build adviser commission into their pricing whether or not an adviser is involved, so going direct does not get you a discount — it just removes the person whose job is to argue your corner at application and at claim time.
- An adviser can see which insurer is currently taking your health history on standard terms, and which one will load or exclude it.
- An adviser can structure cover across two insurers if that produces a better outcome than putting everything with one.
- An adviser handles the underwriting back-and-forth, and is the person who chases the claim when a family is least able to.
- An adviser has to document why the recommendation suits you, which is a written record you can hold them to.
What happens if you get in touch
We are a referral service, not an insurer. We do not quote premiums and we do not sell policies. What we do is put you in front of one licensed New Zealand adviser who can compare the market properly.
- 1
You tell us what you are looking at
The form takes about a minute. Nobody asks for your medical history on a web form — that conversation happens with the adviser, properly, and only once you have decided to proceed.
- 2
An adviser calls you
A licensed New Zealand adviser talks through your situation: who depends on you, what you owe, what you already have in place, and what you are actually worried about.
- 3
They compare the market
The adviser quotes across the major insurers, checks which of them will take your health history on the best terms, and puts the options side by side in writing.
- 4
You decide, in your own time
There is no obligation and no cost to you. If the answer is that you already have enough cover, a good adviser will tell you that.
Frequently asked questions
Do New Zealand life insurers publish how many claims they decline?
Not on a consistent, comparable basis. Unlike Australia, where APRA publishes per-insurer claims and disputes statistics on a common framework, New Zealand has no equivalent regulator-published dataset. What exists here are voluntary disclosures by individual insurers and distributors, each using its own definitions and periods, which cannot be lined up into a valid comparison.
How many life insurance claims are actually paid in New Zealand?
The great majority. LifeDirect reported paying more than $51 million across over 2,200 successful claims between 2020 and 2025, and the IFSO scheme accepted 600 disputes for investigation across all insurance types in the year to 30 June 2025 out of 4,293 approaches. Declines happen, but they are a small minority of claims and usually have identifiable causes.
What is a claims-paid ratio and should I choose an insurer on it?
It is the proportion of claims an insurer admitted over a period. It is a weak basis for choosing, because it is dominated by product mix — life-heavy books look better than disability-heavy ones — and it ignores withdrawn claims, claims never lodged, time taken and evidence demanded. It also tells you nothing about how your particular claim type would be treated.
Why does Australia publish insurer claims data and New Zealand does not?
Australia’s prudential regulator, APRA, collects and publishes life insurance claims and disputes statistics on a standardised basis across insurers. New Zealand’s prudential regime under the Insurance (Prudential Supervision) Act 2010 does not currently produce an equivalent public dataset. It is a genuine gap in consumer information, and worth knowing about rather than papering over.
What is the most common reason a life insurance claim is declined in New Zealand?
Non-disclosure at application — something in the medical history that was not told to the insurer, whether deliberately or because the applicant did not think it mattered. It is also the most avoidable. Disclose everything, including things you consider trivial, and ask for the application to record it. A loading you were told about is far better than a claim you were not paid.