Types of cover
Conversion options
A conversion option lets you change the shape of your cover without being re-underwritten. The two that matter in New Zealand are stepped to level, and employer group cover to a personal policy.
Last reviewed 4 September 2026 · Written and checked by the Best Life Insurance editorial team · How we get paid
In short
- Conversion means changing your policy structure while keeping your original underwriting terms.
- Stepped to level conversion is the common one, and it usually carries an age limit around the mid-fifties.
- The level premium is calculated at your age when you convert, not at your age when the policy started.
- Group life cover through an employer often has a continuation option letting you convert to a personal policy when you leave.
- Continuation options are time-limited — commonly 30 to 60 days from the day you leave — and are widely missed.
- Converting keeps any loading or exclusion you already carry; it avoids new underwriting, not old terms.
What this is, plainly
A conversion option is a right written into a policy to change it in a defined way without proving your health again. It sits alongside special events increases as one of the built-in protections against your own future medical history, and like them, it is used far less often than it should be.
The version most New Zealanders will meet is stepped to level. You took stepped cover at 32 because it was cheap, you are now 48, the premium is starting to climb steeply and you can see where it goes next. A conversion option lets you move onto level premiums without a new application — priced at 48, which costs more than starting level at 32 would have, but far less than being uninsurable.
The second version is the group continuation option. Employer-provided life cover ends when the employment does, and a great many people discover this only after they leave. A continuation option lets you take an equivalent personal policy without medical evidence, but only if you exercise it inside a short window from your last day.
The two conversions worth understanding
Stepped to level
- 1Confirm your policy actually contains the option, and the maximum age at which it can be used.
- 2Ask the insurer to quote the level premium at your current age, to each available expiry age.
- 3Compare that against the projected stepped cost to the age you expect to hold cover, modelled at more than 3% a year.
- 4Check whether you can convert only part of the cover, which is often the affordable answer.
- 5Confirm that existing loadings, exclusions and the original policy start date carry across.
Group scheme to personal policy
If you hold life or trauma cover through an employer scheme, ask the scheme administrator two questions now, not when you resign: does the policy include a continuation option, and how many days do I have to exercise it? The answer decides whether the cover you have relied on for a decade survives your next job change.
Not sure what cover you actually need?
That is the question an adviser is there to answer. Tell us your situation and a licensed New Zealand adviser will compare the market and come back with a written recommendation — including where you can cut cover you do not need.
No cost to you and no obligation. General information only — not personalised financial advice.
What to watch for
These are the details that decide whether the cover does what you expected. Read them before you compare on price.
- The maximum age at which the conversion can be exercised — often the mid-fifties for stepped to level.
- Whether the whole sum insured must be converted or a portion can be.
- Whether the converted policy keeps the original policy start date for exclusion and disclosure purposes.
- The window on a group continuation option and who is responsible for telling you about it.
- Whether the personal policy available on continuation matches the group cover, or is a reduced version.
- Whether trauma and TPD benefits can be converted, or only life cover.
Where an adviser makes a difference
Every New Zealand insurer writes life insurance in new zealand to its own wording, and the words are where the money is. Two policies that look identical on price can pay very differently when it matters. Closing that gap is the entire job of an adviser.
- Conversion rights are not standard. Some insurers offer generous stepped-to-level conversion, others none at all — it is worth checking before you buy, not fifteen years later.
- An adviser can model conversion against a fresh application, since a healthy person may get better terms by reapplying than by converting.
- Group scheme continuation windows are short and employers rarely prompt you. An adviser reviewing at a job change will catch it.
- Partial conversion — level on the portion you will hold to 65, stepped on the mortgage portion — is often the best structure and rarely offered unprompted.
There are three ways to buy life cover in New Zealand, and they are not equivalent. You can buy direct from one insurer, which means you see one product range and one underwriting appetite. You can buy through your bank, which usually means a single insurer’s product sold under the bank’s brand, often with narrower definitions. Or you can go through an adviser, who quotes several insurers at once and is required to put your interests first.
The premium you pay is the same either way. Insurers build adviser commission into their pricing whether or not an adviser is involved, so going direct does not get you a discount — it just removes the person whose job is to argue your corner at application and at claim time.
- An adviser can see which insurer is currently taking your health history on standard terms, and which one will load or exclude it.
- An adviser can structure cover across two insurers if that produces a better outcome than putting everything with one.
- An adviser handles the underwriting back-and-forth, and is the person who chases the claim when a family is least able to.
- An adviser has to document why the recommendation suits you, which is a written record you can hold them to.
What happens if you get in touch
We are a referral service, not an insurer. We do not quote premiums and we do not sell policies. What we do is put you in front of one licensed New Zealand adviser who can compare the market properly.
- 1
You tell us what you are looking at
The form takes about a minute. Nobody asks for your medical history on a web form — that conversation happens with the adviser, properly, and only once you have decided to proceed.
- 2
An adviser calls you
A licensed New Zealand adviser talks through your situation: who depends on you, what you owe, what you already have in place, and what you are actually worried about.
- 3
They compare the market
The adviser quotes across the major insurers, checks which of them will take your health history on the best terms, and puts the options side by side in writing.
- 4
You decide, in your own time
There is no obligation and no cost to you. If the answer is that you already have enough cover, a good adviser will tell you that.
Frequently asked questions
Can I change my stepped premiums to level later?
With some New Zealand insurers, yes, subject to an age limit and usually without new medical evidence. The level premium is set at your age when you convert, so it costs more than starting level would have. Check whether your policy contains the option before assuming it does.
What is a continuation option on employer life cover?
It is the right to take out a personal policy when you leave the employer scheme, without health questions. The window is short — often 30 to 60 days from your last day — and the cover offered may be smaller or differently structured than the group benefit.
Does converting my policy mean new health questions?
No. That is the point of a conversion option. You keep your original underwriting terms, including any loading or exclusion, and the insurer does not reassess you.
Is it better to convert or to apply for a new policy?
If your health has changed, convert — a fresh application risks a loading, an exclusion or a decline. If you are in good health, get both priced, because a new application at current market rates can beat a conversion.
Do I lose my original policy start date when I convert?
Usually not, and it matters. The start date governs the periods for suicide exclusions and for the insurer’s ability to challenge non-disclosure, so a conversion that preserves it is worth more than a replacement policy that resets it. Confirm this in writing.