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Partners Life vs Pinnacle Life

This is not really a comparison of two products. It is a comparison of two ways of buying, and the honest answer depends far more on your health and your situation than on either company.

Last reviewed 4 September 2026 · Written and checked by the Best Life Insurance editorial team · How we get paid

In short

  • Partners Life distributes the full risk range through advisers; Pinnacle Life sells direct to the public online.
  • Direct is not reliably cheaper — distribution cost is built into rates whether or not an adviser is involved.
  • For a simple situation and a straightforward health history, buying online works and works quickly.
  • For anything complicated, the panel and the pre-assessment are worth more than the convenience.
  • Direct ranges are usually narrower, particularly on income protection and own-occupation TPD.
  • Your duty of disclosure is identical online and in person, and non-disclosure is the leading avoidable cause of a declined claim.

What this is, plainly

Partners Life is a licensed New Zealand life insurer distributing through Registered Financial Service Providers, with the full personal risk range. Pinnacle Life is a licensed New Zealand life insurer selling direct to the public, primarily online, without an adviser in the middle.

Both are licensed, both are prudentially supervised by the Reserve Bank, and both must belong to a dispute resolution scheme. The difference is not safety. It is how much work is done for you and by whom.

Buying online, you answer the questions, get a price and are covered — sometimes the same day. Nobody quotes eight insurers on matched terms, nobody pre-assesses your history anonymously to find the underwriter who will not load it, nobody reads the offset clause, and at claim nobody assembles the evidence. Whether that is a fair trade depends almost entirely on how complicated you are.

The six things that actually differ

Six comparisons, and the first one decides the rest.

What actually differs, and what to ask
What differsWhat to askWhy it matters
How complicated are youDo I have a medical history beyond the trivial, a manual or high-risk occupation, or a need for income protection?If yes to any, the value of a panel and a pre-assessment rises sharply and the channel matters more than the brand.
Product rangeIs income protection, own-occupation TPD or standalone trauma available through this route?Direct ranges are usually narrower, and the missing products are often the ones a working household needs most.
Underwriting routeIs the application fully underwritten, and does a general pre-existing condition exclusion apply?Full underwriting settles what is covered in writing before you pay anything.
Maximum sum insuredWhat is the highest cover available through this route, and does it clear the mortgage and replace income?Online caps are frequently below what a household with a mortgage actually needs.
Premium structureAre level premiums available, and to which expiry ages?Stepped-only cover becomes expensive at exactly the age you are most likely to claim.
Who acts for you at claimIf a claim is disputed, who assembles the evidence and argues the definition?This is invisible until it matters, and then it matters a great deal.

Not sure what cover you actually need?

That is the question an adviser is there to answer. Tell us your situation and a licensed New Zealand adviser will compare the market and come back with a written recommendation — including where you can cut cover you do not need.

No cost to you and no obligation. General information only — not personalised financial advice.

What to watch for

These are the details that decide whether the cover does what you expected. Read them before you compare on price.

  • That a short application does not reduce your duty of disclosure — it gives you less room to explain.
  • That applying online and being declined creates a disclosable event on every future application.
  • Whether a future insurability benefit lets you increase cover after a life event without new medical evidence.
  • Whether the sum insured has been sized against your actual liabilities rather than a round number.
  • That cover in force beats cover perfectly structured in your head — if online is what gets it done today, do it and review later.

Where an adviser makes a difference

Every New Zealand insurer writes life and living cover to its own wording, and the words are where the money is. Two policies that look identical on price can pay very differently when it matters. Closing that gap is the entire job of an adviser.

  • An adviser quotes both insurers on matched terms — same sum insured, same structure, same waiting and benefit periods — which is the only way the numbers mean anything.
  • Where a health history is not straightforward, an adviser can pre-assess it anonymously with both insurers before any formal application exists, so an unfavourable answer never lands on your record.
  • Policy fees and multi-benefit discounts mean the cheaper per-benefit rate is often not the cheaper household total. An adviser models the total.
  • Pre-assessment across insurers before any application exists is the single highest-value thing an adviser does, and it is not available to you online.
  • An adviser checks whether the sum insured is right, which online calculators rarely do well.

There are three ways to buy life cover in New Zealand, and they are not equivalent. You can buy direct from one insurer, which means you see one product range and one underwriting appetite. You can buy through your bank, which usually means a single insurer’s product sold under the bank’s brand, often with narrower definitions. Or you can go through an adviser, who quotes several insurers at once and is required to put your interests first.

The premium you pay is the same either way. Insurers build adviser commission into their pricing whether or not an adviser is involved, so going direct does not get you a discount — it just removes the person whose job is to argue your corner at application and at claim time.

  • An adviser can see which insurer is currently taking your health history on standard terms, and which one will load or exclude it.
  • An adviser can structure cover across two insurers if that produces a better outcome than putting everything with one.
  • An adviser handles the underwriting back-and-forth, and is the person who chases the claim when a family is least able to.
  • An adviser has to document why the recommendation suits you, which is a written record you can hold them to.

What happens if you get in touch

We are a referral service, not an insurer. We do not quote premiums and we do not sell policies. What we do is put you in front of one licensed New Zealand adviser who can compare the market properly.

  1. 1

    You tell us what you are looking at

    The form takes about a minute. Nobody asks for your medical history on a web form — that conversation happens with the adviser, properly, and only once you have decided to proceed.

  2. 2

    An adviser calls you

    A licensed New Zealand adviser talks through your situation: who depends on you, what you owe, what you already have in place, and what you are actually worried about.

  3. 3

    They compare the market

    The adviser quotes across the major insurers, checks which of them will take your health history on the best terms, and puts the options side by side in writing.

  4. 4

    You decide, in your own time

    There is no obligation and no cost to you. If the answer is that you already have enough cover, a good adviser will tell you that.

Frequently asked questions

Is Pinnacle Life cheaper than Partners Life?

Not reliably, and published comparisons disagree. Quashed’s May 2026 three-insurer Market Scan showed Pinnacle Life lowest on its panel, while MoneyHub’s June 2026 nine-insurer table placed it in the upper half for the profiles shown, before discounts. Different panels and profiles produce different answers, and neither is your premium.

When is buying online from Pinnacle Life the right choice?

When your situation is simple: good health, a low-risk occupation, a straightforward sum of life cover, and no need for income protection or own-occupation TPD. Speed counts too — if the realistic alternative is another two years of putting it off, buy online today and have it reviewed properly later.

What do I give up by not using an adviser?

Four things: someone who quotes several insurers on matched terms, someone who pre-assesses a complicated history anonymously before any application exists, someone who reads the definitions that decide claims, and someone who assembles the evidence at claim time. Three of those are invisible until they matter.

Can I get income protection from a direct online insurer?

Sometimes, but direct ranges are typically narrower and income protection is a complicated product that does not simplify well. If income protection or own-occupation TPD matters to you, compare the definitions and offset clauses carefully against a fully underwritten product before assuming the online version is equivalent.

I bought online years ago — should I switch to an advised policy?

Not automatically. Have the existing policy reviewed first: whether the sum insured still matches your circumstances, whether the premium structure is heading somewhere unaffordable, and whether a general pre-existing exclusion sits in the wording. Replacing means re-underwriting at your current health, so it needs to be a considered decision.

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