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Chubb Life vs Pinnacle Life

One offers the full risk range through advisers, including the covers that are hardest to buy well. The other offers speed and simplicity. The right answer depends on which of those you actually need.

Last reviewed 4 September 2026 · Written and checked by the Best Life Insurance editorial team · How we get paid

In short

  • Chubb Life writes life, trauma, TPD and income protection and underwrites Southern Cross Life & Living.
  • Pinnacle Life is a New Zealand insurer selling life cover direct to the public online.
  • Direct is not reliably cheaper — distribution cost sits in the rates either way.
  • Maximum sums insured and product range are usually narrower on a direct route.
  • Income protection and own-occupation TPD are the covers least likely to be available or comparable online.
  • For a straightforward situation, online cover in force beats an advised policy you never got round to arranging.

What this is, plainly

Chubb Life is a licensed New Zealand life insurer with the core personal risk range, distributing through advisers. It is also the underwriter behind Southern Cross Life & Living Insurance and the insurer that now writes the former Cigna New Zealand life business. Pinnacle Life is a licensed New Zealand life insurer selling direct to the public online.

The comparison is therefore between breadth and speed. A full range means you can buy income protection with an offset clause chosen deliberately, own-occupation TPD if your class qualifies, and standalone trauma with a buy-back. A direct route means you can be covered this week.

Neither is the right answer in the abstract. What settles it is how complicated your health is, how much cover you need, and whether the products you need are actually available through the simpler route.

The six things that actually differ

Six comparisons, weighted toward what each route can and cannot supply.

What actually differs, and what to ask
What differsWhat to askWhy it matters
Product availabilityIs income protection, own-occupation TPD or standalone trauma available through this route at all?You cannot compare a product one side does not sell. Establish the range before the price.
Maximum sum insuredWhat is the highest cover available, and does it clear the mortgage and replace income?Direct caps are frequently below what a household with a mortgage needs.
Underwriting basisFull underwriting or simplified, and is there a general pre-existing condition exclusion?Full underwriting settles what is covered in writing before you pay anything.
Premium structureAre level premiums available, to which expiry ages, and what happens at expiry?Stepped-only cover becomes expensive at the age you are most likely to claim.
Future insurabilityCan cover be increased after a birth, a house purchase or a salary rise without new medical evidence?It protects you against your own future health, and it is not always offered on simpler products.
Underwriter identityWhich licensed insurer carries the risk, and does it appear elsewhere on my shortlist under another brand?Chubb Life underwrites more than one brand, so a shortlist can contain fewer underwriters than it appears to.

Not sure what cover you actually need?

That is the question an adviser is there to answer. Tell us your situation and a licensed New Zealand adviser will compare the market and come back with a written recommendation — including where you can cut cover you do not need.

No cost to you and no obligation. General information only — not personalised financial advice.

What to watch for

These are the details that decide whether the cover does what you expected. Read them before you compare on price.

  • Whether the direct product is fully underwritten or carries a general pre-existing exclusion.
  • Whether Chubb Life already appears on your shortlist under the Southern Cross Life brand.
  • Whether the sum insured available online is enough for what you are insuring.
  • That your duty of disclosure applies identically to a web form and a paper application.
  • Whether trauma cover offered online is a full trauma product or a narrower benefit.

Where an adviser makes a difference

Every New Zealand insurer writes life and living cover to its own wording, and the words are where the money is. Two policies that look identical on price can pay very differently when it matters. Closing that gap is the entire job of an adviser.

  • An adviser quotes both insurers on matched terms — same sum insured, same structure, same waiting and benefit periods — which is the only way the numbers mean anything.
  • Where a health history is not straightforward, an adviser can pre-assess it anonymously with both insurers before any formal application exists, so an unfavourable answer never lands on your record.
  • Policy fees and multi-benefit discounts mean the cheaper per-benefit rate is often not the cheaper household total. An adviser models the total.
  • An adviser can arrange a larger sum insured than a direct route allows, subject to financial evidence.
  • For income protection specifically, an adviser compares offset clauses and models the ACC interaction — neither of which is visible on a quote screen.

There are three ways to buy life cover in New Zealand, and they are not equivalent. You can buy direct from one insurer, which means you see one product range and one underwriting appetite. You can buy through your bank, which usually means a single insurer’s product sold under the bank’s brand, often with narrower definitions. Or you can go through an adviser, who quotes several insurers at once and is required to put your interests first.

The premium you pay is the same either way. Insurers build adviser commission into their pricing whether or not an adviser is involved, so going direct does not get you a discount — it just removes the person whose job is to argue your corner at application and at claim time.

  • An adviser can see which insurer is currently taking your health history on standard terms, and which one will load or exclude it.
  • An adviser can structure cover across two insurers if that produces a better outcome than putting everything with one.
  • An adviser handles the underwriting back-and-forth, and is the person who chases the claim when a family is least able to.
  • An adviser has to document why the recommendation suits you, which is a written record you can hold them to.

What happens if you get in touch

We are a referral service, not an insurer. We do not quote premiums and we do not sell policies. What we do is put you in front of one licensed New Zealand adviser who can compare the market properly.

  1. 1

    You tell us what you are looking at

    The form takes about a minute. Nobody asks for your medical history on a web form — that conversation happens with the adviser, properly, and only once you have decided to proceed.

  2. 2

    An adviser calls you

    A licensed New Zealand adviser talks through your situation: who depends on you, what you owe, what you already have in place, and what you are actually worried about.

  3. 3

    They compare the market

    The adviser quotes across the major insurers, checks which of them will take your health history on the best terms, and puts the options side by side in writing.

  4. 4

    You decide, in your own time

    There is no obligation and no cost to you. If the answer is that you already have enough cover, a good adviser will tell you that.

Frequently asked questions

Is it safe to buy life insurance online rather than through an adviser?

Buying from a licensed New Zealand insurer is as legally sound either way. Licensed insurers are prudentially supervised by the Reserve Bank and must belong to a dispute resolution scheme. What differs is not safety but service: online, nobody compares the market, shops your underwriting or handles your claim.

Can I get as much cover from Pinnacle Life as from Chubb Life?

Maximum sums insured on direct products are commonly lower than on fully advised, financially underwritten cover. If you need enough to clear a mortgage and replace income for years, check the cap on the direct route before you rely on it — it is one of the most common reasons people find themselves underinsured without knowing.

Does Chubb Life underwrite policies sold under other brands?

Yes. Southern Cross Life & Living Insurance is underwritten by Chubb Life, and the former Cigna New Zealand life business is now written by it. If any of those appear on your shortlist alongside Chubb Life itself, you have fewer independent underwriters than the number of brands suggests.

Which route is better if I have a health condition?

The advised route, in almost every case. A single online application is a bet on one insurer’s automated view of what you typed, and an unfavourable result is disclosable on every future application. A pre-assessment through an adviser puts your history to several insurers anonymously, before anything is recorded.

Should I buy online now and get advice later?

That is a defensible plan if the alternative is going uninsured for another two years. Buy the cover, then have it reviewed properly — checking the sum insured, the premium structure, any general pre-existing exclusion, and whether you need cover for illness and disability rather than death alone.

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